Link building is one of the most critical factors of search engine optimisation or SEO. If you want to stay ahead of the competition, you need to implement result-driven link building techniques that will fetch you better links than others. So, take a look below at some of the potent link building strategies that you can consider using.

# Blog Commenting

Even though this link building method is a topic of debate amongst SEO, its effectiveness has never been denied. You simply have to steer clear from partnering with professional link builders who employ use commenting software. Also, you must not try too hard to push in keywords in your comment.

# Internal Linking

Internal linking is one of the easiest of all link building tactics. This is because the location of the link is within your website and that provides with free reign to manipulate the links for the search engine crawlers. When done correctly, internal linking assists search engine spiders in finding new content in your website. Furthermore, it makes it easier for your visitors to navigate your website and quickly find the information that they are looking for. The best place to insert internal links is inside of your article, but make sure not to cluster them at the end of your content.

# Paid Links

Paying for links can significantly increase the chances of your website in obtaining a top position on search engine rankings. However, you need to be careful when selecting the blog or website, the best webpage and the ideal spot on the page for your link. If the link is placed within an article itself, it will be best for you. Make sure not to use link brokers as they never provide any good links. Refer to professional SEO experts to understand the finer details of how paid links work.

# Social Media

Social media links are all nofollowed, which means that when it comes to building page rank, they are practically useless. However, when making use of social media, building page rank is not the motive. The main purpose is for your links to grab the attention of the people in various social networks. With this link building tactic, you can look forward to getting links from outside of the social networks, via the people who are inside them.

# Guest Blogging

Guest blogging continues to be the simplest and effective of all link building techniques. They are also the most popular. But, guest blogging has changed over the years. In order for your blog to be published on a high authority website, you need to make sure that the blog is meaningful, relevant and provides value to the readers. You need to thoroughly browse the Internet to find websites in your niche that accept guest blog submissions. Your blog must be crafted in such a way that it compels readers to know more by clicking on your company link provided in the author bio. Alternatively, you can also find and request an influencer to become a guest blogger for your own blog section. With an influential person blogging on your website, links will follow quite naturally.

# Infographics

In the realm of SEO, link building using infographics have been quite effective. However, a successful infographic link building campaign is only possible if you pick a topic that is relevant to your domain and also interesting with a lot of information. Once you have put together an infographic, building backlinks will be as easy as reaching out to popular bloggers and submitting it to their directories.

The above-mentioned strategies are generalised and not specific to any one industry. If you want a more tailored solution for your business, it is highly recommended that you reach out to a link building agency with experience.

I’ll explain how to optimize your existing content and increase your ROI in three simple steps:

1. Study your content

2. Evaluate your content

3.Build your content

Step 1: Study your content

The first step to optimizing your content is to have a global view.

Navigate your entire site with a tool like Screaming Frog or ContentKing, extract all URLs and drop them into an Excel spreadsheet.

Keep your keyword research easy to use: you will need it in the next step where you will evaluate the content.

Step 2: Rate your content

Fill in all the content of your site in a spreadsheet. Now for each page fill out:

Your target audience targeting.

The goal of your content.

The keywords you want to upload to the ranking.

How satisfied are you with:

Organic traffic and conversions (in the last 12 months).

Social traffic and conversions (in the last 12 months).

Usability.

These traffic and conversion numbers should be in your analysis to create a complete picture.

This can take a long time, so focus on the most important pages to first sort out the most important data for you

You will soon see how much to do!

Below some items you see that the thing is wrong:

Pages where the target or audience is not clear. If you do not even know who you wrote a page and what did you want to achieve with it, how can you expect its content to go well?

Pages optimized for too many keywords. These pages are run in circles. Also, pages that are not optimized for keywords. These are almost never rank high!

Pages that are hyper-optimized at the point where people can read them with the buzzing. Oh

Go to and fill in the Excel spreadsheet so you can be absolutely clear about the role each page plays on your site and the way it is running.

Step 3: Optimize content

You have seen so far what to check. Let’s look at it as well:

Increase traffic through our website optimization strategy.

Increase the organic traffic driven by your existing content: integrate the right keywords and increase the clickthrough rate (CTR).

The right keywords for the right pages

It is almost self-evident, but let’s stress it anyway:

If you do not incorporate the right keywords into the correct pages, these pages will have poor ranking for those words.

But how do you do this effectively to make pages easier?

Prioritize these items:

Title: Embed your most important keywords at the beginning of your title and target a title of 30 to 60 characters (and 285 to 575 pixels).

Meta description: Embed important keywords in the meta description. When users search for these keywords, they will appear bold in the snippets. This makes your score more impressive, which in turn leads to more clicks. Keep the description 70 to 155 characters (and 430 to 920 pixels).

H1 header and heading H2: Place important keywords in these headings.

Content: Make sure the keywords you want to sort are in the text of your article. Even experienced SEO experts do forget this at times.

Internal links to pages: Create internal links from relevant pages on your site to that page, with important keywords as their text.

Image Optimization: Do not forget: images bring traffic Make sure you integrate keywords into image filenames, alt tags and title tags.

Improve CTR

Your pages rank well in organic search results, but you have a low CTR. You have already put all the effort required to rank, but you do not reap the essence.

Follow these best practices for higher CTRs:

Experiment with title and meta-description: Is it too long or too short? Are keywords matched well? Is it easy to read? Do they have a clear call for action?

Stand Out: Make sure you are out of your competition. Think out of the box and use structured markup – like reviews. Google displays stars for reviews pages. This is an important differentiator as it makes you look different and better!

To become an SEO expert, one might need the proper guidance and professional support to master your skills. Here is why the best SEO institute in Gurgaon has been launched to mold experts. It helps you get the necessary skills so that you have everything to become an expert in the area. There can be different attributes of SEO training that need to be brought to understand the complete concept. It is becoming one of the popular fields. SEO skills are becoming one of the most demanding fields. Anyone can get these skills right by availing proper support from a well-experienced team.

Types of SEO

You can learn different types of SEO like On-Page, Off- Page and Technical. Each type has its own importance. On page helps to optimize the web pages seen online while Off page techniques are done outside your website but the purpose is to still get better search engine rankings. Technical SEO ensures that your website follows all the technical requirements required by search engines.

Identifying the need for SEO training

To become an SEO expert, one needs to clearly understand the available options.
To make the process much easier, SEO Training in Gurgaon can help you to get started in your journey of becoming an expert.
Being an expert brings additional responsibilities. You are supposed to provide the best services to others. So, it becomes necessary to gather the required help from experts who can help you become the best.
There are multiple dimensions like keyword searching, accessing the backlinks, and managing the website preferences that need to be taken care of in learning SEO skills.
These are the reasons why you should take up an SEO training course in Gurgaon from the best institutes to improve your skills and become an expert.
Outcomes of an SEO Training

After successfully completing SEO training, one is expected to master the skills if a thorough understanding of the various topics in SEO has been mastered.
The individual can get a better understanding of SEO in the digital marketing process
Learn the process of SEO in a step by step manner
The training period is scheduled for three months.
The institute provides some projects where the individuals can engage with the institute that helps them to advance their skills in SEO.
Finding the best ways to learn SEO

One of the best ways to learn SEO is to become a part of an ongoing project. Through the SEO training institute in Gurgaon, one can know the complete utilization of all the tools. The course is expected to bring a new change in SEO and help individuals master their skills. Thousands of websites are launching daily. So establishing the website in the search engine becomes important for the clients to identify the business. The exposure of SEO is expected to rise with the rise in the number of websites. So the course helps you to learn the skills at your pace. It helps to understand the minute details and get you started with becoming an SEO expert.